CHICKENANGO
BRAND DEVELOPMENT
I developed the Chickenango brand to be bold, engaging, and full of personality, seamlessly blending playfulness with strategic marketing expertise. Inspired by its quirky name and innovative approach, the brand identity features vibrant visuals, dynamic typography, and a fun yet professional tone, ensuring a memorable and distinctive presence.
With a warm, energetic color palette featuring Sunny Side Up orange, Rooster Red, and Midnight Plumage black, the brand reflects enthusiasm, creativity, and strength. The Poppins typeface keeps the design clean and modern, while custom illustrations, iconography, and textures—including eggs, geometric shapes, and playful elements—add depth and character.
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At the heart of the branding is Egbert P. Chickenango, the charismatic mascot who brings a relatable and engaging touch to the brand’s marketing. Clever messaging, infused with chicken puns and witty taglines, reinforces its fun and approachable personality.
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The branding extends seamlessly across a variety of materials, including posters, lanyards, menus, vouchers, wayfinding, and marketing signage, ensuring a cohesive and immersive experience. Through this bold and creative identity, Chickenango stands out as a marketing agency that is both innovative and unforgettable.
