A Bit About Me
As a passionate and experienced Graphic Designer, I specialize in bringing brands to life through thoughtful rebranding and the creation of compelling visual collateral. From concept to delivery, I take pride in managing the entire design process, streamlining production timelines while ensuring exceptional quality. Whether it’s crafting impactful marketing materials or collaborating with diverse teams, I thrive on delivering designs that make a meaningful impact. Being bilingual in English and Spanish allows me to connect with a broader audience and add value to every project I take on.
Work Experience
July, 2023 – January, 2025
November, 2021 – March, 2023
July, 2020 – December, 2021
August, 2020 – July, 2021
February, 2014 – March, 2020
Sr. Graphic Designer - Chickenango Marketing Solutions
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Led digital and print projects from planning to execution, ensuring timely delivery, goal alignment, and vendor negotiations to optimize quality and costs
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Designed and developed accessible websites, adhering
to WCAG standards for usability and equitable digital experiences -
Managed rebranding for City of Manor, TX, and Estes Tram, CO, creating bilingual collateral like brochures, signage, and social media ads to drive engagement
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Produced marketing materials such as fact sheets, maps, and presentations, elevating visibility, supporting public engagement, and ensuring accessibility compliance
Graphic Designer - New Seasons Market ​
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Designed over 300 in-store and digital advertising pieces, including social media images and web banners, contributing to the success of seasonal campaigns
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Implemented innovative collateral designs, reducing production and delivery time by 400%
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Oversaw the design process to ensure adherence to brand standards, resulting in visually compelling, high-quality assets
Graphic Designer - Bazaarvoice
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Crafted visually appealing packaging and social media assets for more than 70 renowned brands, including Hershey’s, Armani, Keurig, Starbucks, and Vaseline. These designs were instrumental in sampling campaigns and promotions that significantly influenced consumer reviews
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Developed and updated over 100 packages, boxes, and postcard designs, working with existing die lines in Illustrator. Delivered digital and print mockups promptly, even under tight deadlines
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Collaborated closely with the Art Director and account managers to achieve the highest level of quality for each project and ensured error-free final deliverables ready for print production by conducting thorough quality checks
Graphic Designer - Indeed
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Collaborated closely with art directors and project managers to develop and maintain over 120 collateral materials, spanning logos, decks, e-books, emails, landing pages, web banners, digital designs, and social media content. Successfully managed projects spanning across 17 languages and 23 countries
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Led content production for 5 impactful marketing campaigns and spearheaded the creation of the #insideindeed and Indeed+Goodwill logos partnership
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Designed engaging banners, infographics, and digital assets for websites and newsletters, skillfully incorporating illustration, photography, and typography to enhance the visual appeal and user experience
Graphic Designer & International Marketing Rep - National Western Life
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Created diverse deliverables for over 15 new product launches, including branding, brochures, logos, infographics, digital illustrations, and web graphics
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Successfully facilitated brand launches with cohesive marketing across e-blasts and digital platforms
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Designed custom concepts and products for high-profile national events at venues like ACL at The Moody Theater, Chicago, Hawaii, Florida, Puerto Rico, and California
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Collaborated with five cross-functional teams, consistently delivering high-quality results by meeting deadlines and handling last-minute challenges efficiently
Education
Master of Arts (M.A.) in Graphic Design
Faculty of Arts and Design, UNAM
2010–2012
Bachelor of Arts (B.A.) in Graphic Design &
Visual Communications
Faculty of Arts and Design, UNAM
2009
Postgraduate Certifications
Design Management, Branding, and Marketing
Faculty of Arts and Design, UNAM | 2010
Creativity and Design in Marketing Campaigns
Faculty of Arts and Design, UNAM | 2009