A Bit About Me
Design, for me, is about connection. Over the last 10+ years, I’ve partnered with global brands, public sector clients, and growing businesses to create visuals that spark recognition and trust. As a bilingual designer, I bridge cultures through design—crafting branding, websites, and collateral that are as inclusive as they are impactful. Every project is a chance to tell a story beautifully and strategically.
Work Experience
July, 2020 – December, 2021
Graphic Designer - Bazaarvoice
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Crafted packaging and digital assets for 70+ global brands, including Starbucks, Vaseline, and Armani, ensuring visual consistency and market adaptability.
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Engineered 100+ dieline-based package and postcard designs with a <1% final production error rate.
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Localized campaign collateral for international launches across multiple regions and languages, driving global market alignment.
November, 2021 – March, 2023
Graphic Designer - New Seasons Market
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Designed 400+ digital and print assets for seasonal and global campaigns, including Instagram reels, GIFs, LinkedIn ads, web banners, event flyers, signage, and shelf talkers.
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Amplified engagement across social and web platforms while supporting brand visibility for both SaaS and retail promotions.
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Orchestrated local event marketing and in-store activations, contributing to a 20% increase in customer foot traffic.
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Streamlined production timelines by 50% through the implementation of reusable templates and an efficient asset management system.
February, 2014 – March, 2020
Graphic Designer - National Western Life
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Created over 150 multilingual deliverables for product launches and education campaigns.
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Produced event branding, signage, brochures, and digital content for high-profile venues including ACL at The Moody Theater, conferences in Puerto Rico, Chicago, and Hawaii.
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Contributed to a 20% increase in event attendance through targeted promotional materials and campaigns.
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Acted as a key liaison for Spanish-speaking markets, adapting creative for regional and cultural accuracy.
August, 2020 – July, 2021
Graphic Designer - Indeed
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Designed 120+ digital assets supporting internal branding across 23 countries and 17 languages, ensuring cultural relevance and cohesive visual identity.
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Revamped 40+ multilingual eBooks, along with slide decks, landing pages, web banners, and social media content, to support internal stakeholders across departments.
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Led creative development for 5 major internal campaigns, resulting in a 35% boost in engagement and stronger cross-regional alignment.
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Established key brand identity elements, including the #InsideIndeed and Indeed+Goodwill logos, used
enterprise-wide.
July, 2023 – January, 2025
Sr. Graphic Designer - Chickenango Marketing Solutions
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Delivered over 100 bilingual digital and print assets monthly, accelerating production by 30% through optimized workflows.
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Spearheaded rebranding initiatives for the City of Manor, TX and Estes Tram in Colorado, leading to a 40% boost in engagement with community-facing materials.
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Executed large-scale event signage, wayfinding systems, and promotional collateral for public launches and open house activations.
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Developed ADA-compliant websites and integrated campaigns, enhancing accessibility compliance scores
by 25%.
January, 2025 – Present
Independent Creative Studio
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Partner with global brands, public sector clients, and startups across the U.S., Mexico, and Latin America to deliver bilingual, multicultural design solutions.
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Provide full-spectrum creative services including brand identity systems, websites, event collateral, packaging, and digital campaigns.
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Lead every stage of the design process—strategy, concept development, production, and delivery—ensuring accessible, localized design that resonates across cultures.
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Known for bringing the polish of an agency with the flexibility of an independent designer.
Education
Master of Arts (M.A.) in Graphic Design
Faculty of Arts and Design, UNAM | 2012
Bachelor of Arts (B.A.) in Graphic Design &
Visual Communications
Faculty of Arts and Design, UNAM | 2009
Postgraduate Certifications:
Design Management, Branding, and Marketing
Faculty of Arts and Design, UNAM | 2010
Creativity and Design in Marketing Campaigns
Faculty of Arts and Design, UNAM | 2009